Samsung Unpacked


How does a major tech company debut a new product at an industry trade show in Berlin and on the streets of Manhattan at the same time? The answer is simple: imagination and technology. Samsung launched their Galaxy Gear SmartWatch at IFA in Berlin, while simultaneously introducing their product to consumers in Times Square. ChoiceLIVE’s (formerly Upstage Video) team executed the concept from experiential agency, Empire Entertainment, and oversaw the video production for the company’s launch presentation which included a performance from Swedish Electropop duo, Icona Pop.